Follow the W3C standards; produce semantic code; guarantee the accessibility: all this improves the ranking.
In addition to the basic idea of projecting, shown in the previous chapter, we´ve paid a particular attention to the accuracy of the code produced by Asp systems. Each page of the site is XHTML 1.1 validated, and it follows the standard parameters for accessibility.
With the exception of some optional tools for third parts (Facebook or Twitter connections), or those with exceptional graphical impact (slideshows and images projectors) the site is totally validated according to WCAG 2.0 specifics at AAA level.
The structure of the site has been set to favor the processes of indexation and placing in the search engines, reducing to the minimum 'dirty links', double contents and some other actions which could interfere in the indexation processes. The system is also structured to be automatically monitored by Google Analitycs and by the webmasters tools of Google and Bing.